Nah this is a manufactured replacement to take over the real human mascot’s role
So much so that some unfeeling and psychopathic board of directors and CEO said “we could literally drop an unmoving and immobile AI yellow circle on a car and it’d be just as effective.”
“It’ll also make people upset so it gets more viral organic growth.” This is short sighted and there will be a pushback from enshitification
I promise you, they’d be foolish to replace Emu and Doug. Liberty Biberty is a reference to a previous commercial where the actor mispronounced Liberty Mutual. It’s a joke. Lmao. Know your lore.
The guy who has he emu is kinda hot and I don't mind looking at him. The yellow thing is weird and I could do without that. They're getting carried away with the liberty biberty thing, it wasn't really funny the first time.
To each their own. Though I find the pairing of Doug and Emu also absurd, some of the commercials are well written and hilarious, some, not all. Comedy and good marketing are hard and in a world full of sadness it’s nice that someone’s trying to make buying insurance sorta not terrible. (Coming from a copywriter/ entertainment industry perspective. I unfortunately watch and analyze a lot of commercials)
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u/QuantumRepairman 2h ago
Hot take: I love the guy. It’s absurd and silly and proof they can laugh at themselves.