Looking for advice from business owners/entrepreneurs
I’m currently in the process of starting a small business finance and bookkeeping/consulting company, with the long-term goal of growing it into a larger financial services business.
My biggest challenge right now is getting my first few paying clients.
For those of you who have successfully started a service-based business, especially in accounting, bookkeeping, consulting or professional services:
How did you get your very first clients?
Did you rely on:
- Personal networking?
- Referrals?
- Facebook/LinkedIn?
- Cold calling?
- Approaching businesses directly?
- Partnerships with other professionals?
- Offering a free/low-cost initial service?
- Something completely different?
I’m particularly interested in hearing what actually worked for you in the beginning, rather than generic advice like "just advertise."
I want to build the business properly and start generating clients as soon as possible, but without coming across as desperate or underpricing the service.
Any practical advice, lessons learned, or mistakes to avoid would be greatly appreciated.
What would you do if you were starting from zero today?