That's because the cheapest trims are still way too fucking expensive. If I'm gonna pay $35k for a car, I might as well pay $39k to get the extra bits. But I only want to spend $20k on a car
For a car produced in the US thats not even gong to make the company money. You want something that doesnt exist.
Nissan dropped the only car that was under 20k MSRP in the US because they only sold between 15-20k of them a year. And it made them basically no profit.
The gently-used market is where you're shopping if thats your price point.
There's plenty that used to exist under 20k MSRP very recently. But people don't buy them bc they want big huge powerful cars.
Look at the mirage for example, it was always under $20k MSRP and sold up until last year. Or the accent. Or K4
And those aren't even small cars really. A 2 door commuter weighing sub 2000lb with 50-75hp would be insanely easy to turn a profit on at $20k, heck even $15k they'd be able to turn a profit.
But people literally refuse to buy those small low power cars while also crying that cars are too expensive.
Cheap low power small cars also tend to be quite reliable due to the lower power not stressing the trans or anything else as hard. And they are very good on gas.
And I'm not saying everyone should own a car like that. But if you have multiple cars at your household there's almost never a reason that you must have more than 1 large car. Have your crossover or SUV or van but then it's 100% on you if you think cars are all 35k+ bc you just ignore cheap compacts(which are still easy to find new $20k-$25k)
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u/Plane-Education4750 9h ago
That's because the cheapest trims are still way too fucking expensive. If I'm gonna pay $35k for a car, I might as well pay $39k to get the extra bits. But I only want to spend $20k on a car